Scenario: Silk Industries,LLC Silk Industries,LLC,comprises Two Major Divisions: Consumer Products and Industrial Products.The

Multiple Choice

Scenario: Silk Industries,LLC
Silk Industries,LLC,comprises two major divisions: consumer products and industrial products.The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide.The managers are considering different types of promotional strategies.
-Which of the following might be most appropriate for its consumer product line?

A) Pull strategy
B) Transfer pricing strategy
C) Push strategy
D) High-level channel strategy