Which of the Following Statements Is True Regarding International Advertising

Multiple Choice

Which of the following statements is true regarding international advertising and promotions?

A) To cut costs,most companies standardize all aspects of their international promotions.
B) Firms that standardize advertising often control campaigns from the home office.
C) Pan-European advertising has historically been successful at reaching the Euro-consumer.
D) International advertising is highly similar to advertising in domestic markets.