Scenario: Old World,Ltd. Old World,Ltd. ,A London-Based Furniture Manufacturer,is Establishing Its Global Distribution,pricing,and

Multiple Choice

Scenario: Old World,Ltd.
Old World,Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-Old World should pursue a(n) ________ channel if it decides to greatly intensify its direct marketing efforts.

A) predictive
B) dual-price
C) zero-level
D) exclusive