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Scenario: Old World,Ltd. Old World,Ltd. ,A London-Based Furniture Manufacturer,is Establishing Its Global Distribution,pricing,and

Question 33

Multiple Choice

Scenario: Old World,Ltd.
Old World,Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers,it should consider which of the following approaches?


A) Intensive channel
B) Pull strategy channel
C) Exclusive channel
D) Zero-level channel

Correct Answer:

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