Question 1

Traditionally,companies managed to extend a product's life by introducing it into different markets consecutively.

Accepted Answer

A) True 
 B)False

Question 2

Brand names are central to a product's ________.

Accepted Answer

A) inventory planning 
B) raw materials 
C) reproducibility 
D) personality

Question 3

Which of the following reflects the correct sequence of the marketing communications process?

Accepted Answer

A) Promotional message,encoding,decoding,feedback 
B) Encoding,promotional message,decoding,feedback 
C) Promotional message,decoding,feedback,encoding 
D) Encoding,promotional message,feedback,decoding

Question 4

Brand assessment for Best Global Brands are based on all of the following EXCEPT _________.

Accepted Answer

A) the role of the brand in the purchase decision process 
B) the strength of the brand 
C) the cultural responsiveness of the brand 
D) financial performance of the branded product or service

Question 5

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

Accepted Answer

A) True 
 B)False

Question 6

The value of a product relative to its weight and volume is called its ________.

Accepted Answer

The answer of The value of a product relative to...

Question 7

________ channel places only one intermediary between the producer and the buyer.

Accepted Answer

The answer of ________ channel places only one intermediary between...

Question 8

An ________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

Accepted Answer

A) extensive 
B) intensive 
C) exclusive 
D) inclusive

Question 9

Scenario: Scooters,Inc.
Scooters,Inc.is a producer of pricey scooters.The company's profits come mostly from sales of its luxury line that caters to the rich and famous,similar to the Vespa.Ben Driven,vice president of marketing for Scooters,Inc. ,has been asked to review the company's worldwide pricing strategy.
-Because Scooters,Inc.caters to a very narrow niche of wealthy individuals,the CEO is interested in implementing a worldwide pricing scheme.Which of the following conditions is most likely to help the establishment of such a scheme?

Accepted Answer

A) Production costs differ from market to market. 
B) Currency values fluctuate fairly predictably. 
C) Distribution channels are lengthy in each market. 
D) Wealthy local buyers have similar levels of purchasing power.

Question 10

Which of the following is NOT true of national images?

Accepted Answer

A) National images tend to be static over the long term. 
B) National images can be positive for some products but negative for others. 
C) When national images change,they change slowly over time. 
D) National images affect buyers' perceptions of quality and reliability.

Question 11

Cultural differences demand that all companies modify their products to local cultures.

Accepted Answer

A) True 
 B)False

Question 12

________ is one in which a producer grants the right to sell its product to many resellers.

Accepted Answer

The answer of ________ is one in which a producer...

Question 13

Scenario: Old World,Ltd.
Old World,Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers,it should consider which of the following approaches?

Accepted Answer

A) Intensive channel 
B) Pull strategy channel 
C) Exclusive channel 
D) Zero-level channel

Question 14

Countries that top the list for the portion of their markets comprised of counterfeits include each of the following EXCEPT ________.

Accepted Answer

A) China 
B) India 
C) Russia 
D) Spain

Question 15

________ seldom offend people in international markets,but ________ can be highly offensive.

Accepted Answer

A) Product names;brand names 
B) National images;brand names 
C) Brand names;product names 
D) Product names;national images

Question 16

Under which of the following methods does a company extend the same product into new target markets but alters its promotion?

Accepted Answer

A) Product/communications extension 
B) Product extension,communication adaptation 
C) Product adaptation,communication extension 
D) Product/communication adaptation

Question 17

Scenario: Scooters,Inc.
Scooters,Inc.is a producer of pricey scooters.The company's profits come mostly from sales of its luxury line that caters to the rich and famous,similar to the Vespa.Ben Driven,vice president of marketing for Scooters,Inc. ,has been asked to review the company's worldwide pricing strategy.
-Ben knows that a pricing policy in which one selling price is established for all international markets is called ________.

Accepted Answer

A) worldwide pricing 
B) singularized pricing 
C) dual pricing 
D) international pricing

Question 18

Explain detail the concept of value-density.Why should companies pay attention to value-density when developing distribution strategies?

Accepted Answer

The answer of Explain detail the concept of value-density.Why should...

Question 19

The dual extension method extends the same home-market product and marketing promotion into target markets.

Accepted Answer

A) True 
 B)False

Question 20

Because companies are undertaking new product development at an increasingly rapid pace,product life cycles are becoming shorter.

Accepted Answer

A) True 
 B)False

Exam 12: Developing and Marketing Products

Traditionally,companies managed to extend a product's life by introducing it into different markets consecutively.

Brand names are central to a product's ________.

Which of the following reflects the correct sequence of the marketing communications process?

Brand assessment for Best Global Brands are based on all of the following EXCEPT _________.

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

The value of a product relative to its weight and volume is called its ________.

________ channel places only one intermediary between the producer and the buyer.

An ________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

Which of the following is NOT true of national images?

Cultural differences demand that all companies modify their products to local cultures.

________ is one in which a producer grants the right to sell its product to many resellers.

Countries that top the list for the portion of their markets comprised of counterfeits include each of the following EXCEPT ________.

seldom offend people in international markets,but can be highly offensive.

Under which of the following methods does a company extend the same product into new target markets but alters its promotion?

Explain detail the concept of value-density.Why should companies pay attention to value-density when developing distribution strategies?

The dual extension method extends the same home-market product and marketing promotion into target markets.

Because companies are undertaking new product development at an increasingly rapid pace,product life cycles are becoming shorter.