Solved

Scenario: Scooters,Inc. Scooters,Inc.is a Producer of Pricey Scooters.The Company's Profits Come Mostly

Question 29

Multiple Choice

Scenario: Scooters,Inc.
Scooters,Inc.is a producer of pricey scooters.The company's profits come mostly from sales of its luxury line that caters to the rich and famous,similar to the Vespa.Ben Driven,vice president of marketing for Scooters,Inc. ,has been asked to review the company's worldwide pricing strategy.
-Because Scooters,Inc.caters to a very narrow niche of wealthy individuals,the CEO is interested in implementing a worldwide pricing scheme.Which of the following conditions is most likely to help the establishment of such a scheme?


A) Production costs differ from market to market.
B) Currency values fluctuate fairly predictably.
C) Distribution channels are lengthy in each market.
D) Wealthy local buyers have similar levels of purchasing power.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions