Question 1

We are always in a process of being influenced by mass media messages.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following factors influence the media effects process?

Accepted Answer

A)   Characteristics of a person
B)   Characteristics of a message
C)   Both characteristics of a person and characteristics of a message
D)   Neither characteristics of a person nor characteristics of a message C

Question 3

Mass media effects

Accepted Answer

A)   occur after exposure to negative messages.
B)   are constantly occurring in a complex process.
C)   are only changes in behaviors.
D)   only happen to children and teens. B

Question 4

Define and exemplify unintentional and intentional media effects.

Accepted Answer

The answer of Define and exemplify unintentional and intentional media...

Question 5

A macrotype effect refers to an effect that

Accepted Answer

A)   influences more than one person at the exact same time.
B)   lasts for a long period of time.
C)   is particularly powerful.
D)   influences institutions, organizations, and society.

Question 6

Intentional media effects refer to those effects that

Accepted Answer

A)   individuals seek out to fulfill specific needs.
B)   occur in the attentional state.
C)   occur in the self-reflexive state.
D)   have a positive valence.

Question 7

Name and discuss three characteristics about a person that constitute influences on the media effects process.

Accepted Answer

The answer of Name and discuss three characteristics about a...

Question 8

On which types of effects are the public and media critics fixated?

Accepted Answer

A)   Manifest effects
B)   Process effects
C)   Baseline effects
D)   All of the above

Question 9

The media constantly influence our thoughts and feelings, whether or not this influence is apparent to others. The effects are called

Accepted Answer

A)   manifest effects.
B)   process effects.
C)   fluctuation effects.
D)   subliminal effects.

Question 10

If we limit our attention to only manifested effects, we will greatly overestimate the degree of influence the media exert on us.

Accepted Answer

A) True 
 B)False

Question 11

Define and exemplify manifested media effects and process effects.

Accepted Answer

The answer of Define and exemplify manifested media effects and...

Question 12

All of the following are types of media effects, except

Accepted Answer

A)   belief-type effect.
B)   attitudinal-type effect.
C)   emotional-type effect.
D)   valence-type effect.

Question 13

All of the following are true about media and the institution of family, except

Accepted Answer

A)   divorce rates have been climbing since television penetrated our culture.
B)   many popular television series portray married life in a negative manner.
C)   television is the only factor that has influenced the trend toward the breakdown of the traditional family.
D)   media have the potential to bring the family together to share a common experience.

Question 14

The valence of an effect refers to whether it is

Accepted Answer

A)   weak or powerful in nature.
B)   in a positive or negative direction.
C)   influential at the individual or societal level.
D)   None of the above

Question 15

Rebecca listens to classical music to relax (i.e., reduce her heartbeat and rate of breathing). The intended media effect here is

Accepted Answer

A)   emotional type.
B)   behavioral type.
C)   physiological type.
D)   psychological type.

Question 16

Media effects that we easily observe, such as people cheering for a team when watching a football game on TV, are known as

Accepted Answer

A)   process effects.
B)   baseline effects.
C)   visible effects.
D)   manifest effects.

Question 17

The fact that some people judge others based on the impossible beauty standards set by the media is an example of

Accepted Answer

A)   an attitudinal-type effect.
B)   a behavioral-type effect.
C)   an opinion-type effect.
D)   an emotional-type effect.

Question 18

The effect of gradually losing the ability to feel sympathy for victims both in media portrayals and in real life after years of exposure to media violence is called

Accepted Answer

A)   desympathization.
B)   desensitization.
C)   the numbness effect.
D)   the callous effect.

Question 19

Define and exemplify immediate effects and long-term effects.

Accepted Answer

The answer of Define and exemplify immediate effects and long-term...

Question 20

When the goals of the media are in conflict with your goals, it typically results in

Accepted Answer

A)   intentional effects.
B)   physiological-type effects.
C)   negatively valenced effects.
D)   contradictory effects.

Exam 8: Mass Media Effects