Question 1

Approximately how many photos are uploaded to Facebook each day?

Accepted Answer

A)   100,000
B)   1 million
C)   100 million
D)   1 billion C

Question 2

Explain how the mass media and advertisers program our automatic code.

Accepted Answer

The mass media and advertisers program our automatic code by constantly bombarding us with messages, images, and ideas that shape our beliefs, values, and behaviors. Through the use of persuasive techniques such as repetition, emotional appeal, and social influence, they are able to influence our subconscious minds and create automatic responses to certain stimuli. For example, through the use of celebrity endorsements, catchy jingles, and carefully crafted visuals, advertisers can create associations in our minds that lead us to automatically desire or prefer certain products or brands. Similarly, the mass media can shape our perceptions of social norms, beauty standards, and cultural values, leading us to automatically conform to these ideals without even realizing it. In this way, the mass media and advertisers are able to program our automatic code and influence our thoughts and actions without us even being aware of it.

Question 3

What are the filtering algorithms of the media guided by?

Accepted Answer

A)   Credibility
B)   Concern over popularity
C)   Most insightful information
D)   All B

Question 4

With so many messages constantly available,

Accepted Answer

A)   we are able to make better exposure decisions.
B)   we have more control over our media experiences.
C)   we pay less attention to each message.
D)   All

Question 5

Tying your shoe, typing, and playing a song on the piano are all examples of

Accepted Answer

A)   automatic routines.
B)   literacies.
C)   hobbies.
D)   direct exposure.

Question 6

Discuss the advantages and disadvantages of automaticity.

Accepted Answer

The answer of Discuss the advantages and disadvantages of automaticity....

Question 7

Discuss some strategies of increasing media literacy.

Accepted Answer

The answer of Discuss some strategies of increasing media literacy....

Question 8

The media have programmed our media exposure habits by presenting many messages on many topics.

Accepted Answer

A) True 
 B)False

Question 9

Within our message-saturated society, the most important challenge is

Accepted Answer

A)   finding messages that we enjoy.
B)   making good selections among messages.
C)   affording new technologies.
D)   learning how to operate new technologies.

Question 10

More information has been generated since you were born than the sum total of all information throughout all recorded history up until the time of your birth.

Accepted Answer

A) True 
 B)False

Question 11

You can better understand your own needs by

Accepted Answer

A)   brainstorming needs.
B)   listing needs into categories.
C)   ranking needs.
D)   All

Question 12

When we rely too much on automatic routines

Accepted Answer

A)   we are in danger of narrowing down our world.
B)   we expand our experiences.
C)   we can create filtering algorithms.
D)   we become too price conscious.

Question 13

Provide three examples of how our culture is a message-saturated one.

Accepted Answer

The answer of Provide three examples of how our culture...

Question 14

There are no advantages to automatic processing.

Accepted Answer

A) True 
 B)False

Question 15

All sorts of authorities such as parents, teachers, religious leaders, political leaders, and the media tell us how to think about various issues.

Accepted Answer

A) True 
 B)False

Question 16

If you wanted to read all of the pages currently on the World Wide Web, it would take you approximately

Accepted Answer

A)   25 days.
B)   25 years.
C)   25 decades.
D)   25 centuries.

Question 17

The media have been criticized for

Accepted Answer

A)   not being democratic enough.
B)   not having sufficient visual literacy.
C)   channeling.
D)   making us buy things we don't need.

Question 18

Accepting unchallenged the meanings that the media present in their messages

Accepted Answer

A)   puts us in a position to reprogram harmful parts of our code.
B)   increases our level of media literacy.
C)   increases the risk that we will accept faulty meaning.
D)   All

Question 19

Today, primary media usage is from

Accepted Answer

A)   TV and computer.
B)   video games and computer.
C)   video games and TV.
D)   DVDs and computer.

Question 20

You can analyze your product buying habits by making a list of

Accepted Answer

A)   what is in your bathroom.
B)   what is in your kitchen.
C)   how you spend your time.
D)   All of the above

Exam 1: Why Increase Media Literacy

Approximately how many photos are uploaded to Facebook each day?

Explain how the mass media and advertisers program our automatic code.

What are the filtering algorithms of the media guided by?

With so many messages constantly available,

Tying your shoe, typing, and playing a song on the piano are all examples of

Discuss the advantages and disadvantages of automaticity.

Discuss some strategies of increasing media literacy.

The media have programmed our media exposure habits by presenting many messages on many topics.

Within our message-saturated society, the most important challenge is

More information has been generated since you were born than the sum total of all information throughout all recorded history up until the time of your birth.

You can better understand your own needs by

When we rely too much on automatic routines

Provide three examples of how our culture is a message-saturated one.

There are no advantages to automatic processing.

All sorts of authorities such as parents, teachers, religious leaders, political leaders, and the media tell us how to think about various issues.

If you wanted to read all of the pages currently on the World Wide Web, it would take you approximately

The media have been criticized for

Accepting unchallenged the meanings that the media present in their messages

Today, primary media usage is from

You can analyze your product buying habits by making a list of