Multiple Choice
Emotional positioning is different than functional positioning in that
A) Emotional positioning is less powerful than functional positioning
B) Emotional positioning focuses how customers use a product or service, whereas functional positioning focuses on price
C) Emotional positioning focuses on desired experiences and feelings of customers when using a product or service, where functional positioning focuses on performance at different levels of price
D) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
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