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  2. Topic
    Business
  3. Study Set
    New Venture Creation
  4. Exam
    Exam 6: Positioning and Branding a Venture in the Marketplace
  5. Question
    A Venture's Brand Is
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A Venture's Brand Is

Question 24

Question 24

Multiple Choice

A venture's brand is:


A) Just it's company name and logo
B) The name of its products
C) The total experience created for customers
D) The color used on packaging and labels

Correct Answer:

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