Multiple Choice
What is a characteristic of a market segment?
A) Customers have different needs
B) Customers live in different areas
C) Customers have similar core needs
D) Customers look for different alternatives
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: Why is it important to identify segments
Q2: For the chocolate example in the book,
Q3: A customer who is stuck on a
Q4: Successful startups typically<br>A) try to be all
Q6: What are customer attitudes?<br>A) Specific desires and
Q7: Why is it important to try to
Q8: What are customer behaviors?<br>A) Demographic variables<br>B) Specific
Q9: What would not be a good axes
Q10: What are useful segmentation variables for a
Q11: What is an end-user?<br>A) The person who