Television Advertising Has Recently Expanded to Include "Mini-Ads," Which Are

Multiple Choice

Television advertising has recently expanded to include "mini-ads," which are short ads lasting 5 to 10 seconds.These ads are most useful in advertising to men,since men are more likely than women to channel surf during commercial breaks.Given this fact,this type of advertising will be more useful to marketers engaged in __________ segmentation.

A) demographic
B) psychographic
C) behavioral
D) benefits
E) geographic