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To Develop Psychographic Segments, the Marketer Must Understand Consumers

Question 17

Multiple Choice

To develop psychographic segments, the marketer must understand consumers'


A) age, income, and education.
B) gender, race, and religion.
C) disposable personal income, benefit perceptions, and alternative egos.
D) self-values, self-concept, and lifestyles.
E) buying patterns and behaviors.

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