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    Exam 9: Segmentation, Targeting, and Positioning
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    Overriding Desires That Drive How We Live Our Lives Are
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Overriding Desires That Drive How We Live Our Lives Are

Question 102

Question 102

Multiple Choice

Overriding desires that drive how we live our lives are called


A) self-values.
B) self-concept.
C) self-esteem.
D) self-confidence.
E) self-control.

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