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Which of the Following Statements About Touch Points Is True

Question 45

Multiple Choice

Which of the following statements about touch points is true?


A) Data gathered at external touch points,once interpreted,provide information that affects internal touch points.
B) A customer applying for a credit card is an example of an external touch point.
C) The marketing research department of a company with a CRM system is an example of an internal touch point.
D) A customer complaint is an example of an external touch point.
E) All of these statements about touch points are true.

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