Multiple Choice
Volvo has a concept car Web site that caters to car enthusiasts who might want to see concept cars evolve into real life products.A "Forum" section allows people to submit opinions and questions--enabling Volvo to gauge consumer reaction to new ideas.Volvo is sending and receiving communications from consumers through _____ interactions.
A) relationship-based
B) product-centric
C) transaction-based
D) technology-centric
E) Web-based
Correct Answer:
Verified
Correct Answer:
Verified
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