Multiple Choice
The Shell Company offers a Shell MasterCard,which can be used anywhere an ordinary credit card can be used.Every time the credit card is used,the Shell Company gathers information about consumer buying habits.The Shell Company relies on _____ interactions to gather customer information.
A) accounting-based
B) store-based
C) retail-centric
D) transaction-based
E) customer-centric
Correct Answer:
Verified
Correct Answer:
Verified
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