Which of the Following Is a Guideline for a Successful

Multiple Choice

Which of the following is a guideline for a successful CRM system?

A) Customer information is not retained past the initial contact with the customer.
B) Intuition and experience must define the products provided by the organization.
C) The product takes center stage in the organization.
D) Customer information is centralized.
E) All of these are guidelines for a successful CRM system.