A Catalog Retailer That Sells Fleece-Lined Outer Wear Knows Its

Multiple Choice

A catalog retailer that sells fleece-lined outer wear knows its target market includes people who work outdoors year round as well as people who engage in winter sports.The catalog retailer could mail personalized catalogs to prospects who were subscribers to a journal for people actively involved in the lumber industry.In this way,the catalog retailer could use one-to-one marketing to:

A) cross-sell
B) reinforce purchase decisions
C) maintain control over the product life cycle of its clothing
D) retain loyal customers
E) induce product trial