Which of the Following Statements About How the Organization Should

Multiple Choice

Which of the following statements about how the organization should use customer data is true?

A) Customer data should be accumulated over the customer's entire life span with the organization.
B) Once customer data is gathered,it is owned by the organization,which can use this information anyway it seems fit.
C) Customer data is unaffected by the internal process of empowerment.
D) The transaction-based touch point is not needed if information is centralized.
E) All of these statements about how the organization should use customer data are true.