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Canesta Has Developed a Virtual Keyboard Out of Light to Be

Question 129

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Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on desk allowing the user to type on the image.The words are picked up by the user's digital device.It is the pioneering firm in the field and is troubled by economic concerns.Production and promotional costs are high,and profits are negative.Such poor business performance is typical of firms in the introductory stage of the product life cycle.

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