Until the Mid-1990s,MGP Ingredients,Inc

Multiple Choice

Until the mid-1990s,MGP Ingredients,Inc.,sold ethanol and animal feed.A steep drop in its sales led the company to focus on developing the first low-carb proteins and starches.These low-carb proteins and starches would be an example of a(n) :

A) repositioning strategy
B) new product line
C) addition to an existing product line
D) discontinuous innovation
E) revision to existing products