Companies That Are Most Likely to Succeed in the Development

Multiple Choice

Companies that are most likely to succeed in the development and introduction of new products typically:

A) establish an environment conducive to achieving new-product objectives
B) make the long-term commitment needed to support innovation and new-product development
C) capitalize on experience to achieve and maintain competitive advantage
D) use a company-specific approach that is driven by corporate objectives and strategies with a we-defined new-product strategy at its core
E) do all of the above