Multiple Choice
Which of the following statements about the product life cycle (PLC) is true?
A) The PLC is especially useful as a forecasting tool.
B) The PLC concept encourages marketing managers to think proactively.
C) Almost all sales in the maturity and decline stages of the PLC represent repeat purchasing.
D) The relationship between the adopter categories and the stages of the PLC are well understood.
E) All of the above statements about the PLC are true.
Correct Answer:
Verified
Correct Answer:
Verified
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