Through Marketing Research,the Boston Symphony Orchestra (BSO)learned It Has an Older

Multiple Choice

Through marketing research,the Boston Symphony Orchestra (BSO) learned it has an older market and is not attracting younger concertgoers.It next conducted marketing research to determine if an integrated advertising campaign targeted to the younger market would be successful.In its second use of research,BSO employed marketing research in its _____ role.

A) historical
B) descriptive
C) predictive
D) normative
E) objective