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In the Late 1990s,Cincinnati-Based Procter & Gamble Launched Dryel Product,which

Question 35

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In the late 1990s,Cincinnati-based Procter & Gamble launched Dryel product,which allowed consumers to dry-clean their clothes in a dryer.Before launching the product,P&G researchers visited consumers' homes and watched as people they sorted laundry,creating piles of darks,and whites,delicates,and a pile,which would go to the dry cleaners because they were unsure how to clean it.This was an example of _____ research.


A) observation
B) mall intercept
C) focus group
D) survey
E) experiment

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