A Regional Supermarket Chain Gathers Monthly Information from the Same

Multiple Choice

A regional supermarket chain gathers monthly information from the same consumers.It continuously monitors the in-store promotion the consumers are exposed to and records their purchases.It uses the mail to send different promotions to different areas,and consumers complete diaries recording grocery purchases in return for a small fee.This is an example of::

A) the use of a people meter
B) scanner-based research system
C) an EDI study
D) a CLT interview
E) machinated observation