Avon Meadows Travel Agency Has Seen Its Number of Customers

Multiple Choice

Avon Meadows Travel Agency has seen its number of customers decline by almost 15 percent in the last two years.The agency needs to understand the reason(s) for the decline before it can make plans to reverse the trend.The agency's manager has identified problem as a decreased number of vacationers willing to travel by airplane.What is its next step in the marketing research process?

A) collect the data
B) recognize the marketing problem
C) analyze the marketplace
D) plan the research design
E) specify the sampling plan