Which of the Following Statements About the Mall Intercept Interview

Multiple Choice

Which of the following statements about the mall intercept interview is true?

A) Mall intercept interviews cannot use open-ended questions.
B) Mall intercept interviews are the least expensive method to conduct surveys.
C) It is difficult to get a representative sample of the population with a mall intercept interview.
D) Mall intercept interviews must be brief.
E) The mall intercept interviews offers researchers the ability to collect large quantities of information through complex surveys.