To Be Useful,a Segmentation Scheme Must Produce Segments That Meet

Multiple Choice

To be useful,a segmentation scheme must produce segments that meet four basic criteria.The criteria are:

A) segmentable,targetable,reliability,and homogeneity
B) tangibility,flexibility,causality,and accessibility
C) substantiality,identifiability and measurability,accessibility,and responsiveness
D) reliability,flexibility,tangibility,and accessibility
E) responsiveness,reliability,homogeneity,and causality