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Mirage Resorts in Las Vegas Has a System That Allow

Question 132

Multiple Choice

Mirage Resorts in Las Vegas has a system that allow hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.The resort is practicing:


A) firewall marketing
B) one-to-one marketing
C) spamming
D) transactional marketing
E) wireless marketing

Correct Answer:

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