Reader's Digest Magazine Plans to Send to Millions of People

Multiple Choice

Reader's Digest magazine plans to send to millions of people with different medical conditions,such as high blood pressure,or high cholesterol,a booklet filled with articles and prescription-drug ads,all about the very condition each subscriber has.Reader's Digest is applying benefit segmentation which is:

A) developed on the basis of what a product will do for the customer rather than on buyer characteristics
B) used to market to organizations but not to consumers
C) not permitting marketing managers to build consumer profiles
D) simply choosing the most economical and beneficial demographic variable as a segmentation variable,to keep company costs low
E) the strategy of building a competitive advantage over the competition