When Ford Motor Company Launched an Online Effort to Market

Multiple Choice

When Ford Motor Company launched an online effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this online campaign to see how many names were duplicated.Ford's activities can be mostly likely traced to which of the following trends:

A) decreasing diversity and increasing brand loyalty
B) increasing demand for accountability and the emergence of new media alternatives
C) a decrease in diversity and an increase in the number of more time-poor consumers
D) growing demand for accountability and fewer time-poor consumers
E) the emergence of strong mass media channels and a decrease in brand loyalty