When Ford Motor Company Launched an Online Effort to Market

Multiple Choice

When Ford Motor Company launched an online effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this online campaign to see how many names were duplicated.Ford engaged in _____ once it created profiles of customers who responded to its online campaign and determined how to individualize its promotions.

A) transactional marketing
B) e-commerce
C) one-to-one marketing
D) traditional mass marketing
E) market aggregation