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    Exam 7: Segmenting and Targeting Markets
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    When Schlitz Beer Advertised Its Product with the Slogan "You
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When Schlitz Beer Advertised Its Product with the Slogan "You

Question 17

Question 17

True/False

When Schlitz beer advertised its product with the slogan "You only go around once in life,so you might as well reach for the gusto," it was relying on demographic segmentation.

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