The Pontiac Piranha Was Billed as a Combination Sports-Coupe and Sports

Multiple Choice

The Pontiac Piranha was billed as a combination sports-coupe and sports utility vehicle.The car operated by responding to a coded minichip card the driver carried to identify himself or herself as the car's owner and operator.In addition,the car had "cat-eye" headlamps whose light reflected in the direction the driver turned the wheel.General Motors designed this car to appeal to an individual who likes to have the latest in gadgets but also has family needs,General Motors used the positioning base of:

A) product class
B) competitor
C) product user
D) media usage
E) price and quality