The Information Needed for the Implementation Phase of the Strategic

Multiple Choice

The information needed for the implementation phase of the strategic marketing process includes: (1) a time-based agenda and an action item list; (2) organizational charts;and (3) __________.

A) marketing research reports
B) positioning studies
C) market-product grids with target segments and product groupings
D) detailed plans to execute the marketing program
E) projected future sales,expenses,and profits