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    Marketing Study Set 15
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    Exam 22: Pulling It All Together: the Strategic Marketing Process
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    In Porter's Generic Business Strategies Shown in Figure 22-3 Above,"A
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In Porter's Generic Business Strategies Shown in Figure 22-3 Above,"A

Question 266

Question 266

Multiple Choice

In Porter's generic business strategies shown in Figure 22-3 above,"A" refers to a __________ strategy.


A) quality focus
B) cost leadership
C) differentiation
D) cost focus
E) differentiation focus

Correct Answer:

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