A Program Champion Refers to

Multiple Choice

A program champion refers to

A) a person who is willing and able to "cut the red tape" to move a program forward.
B) the person within an organization who is assigned the responsibility of taking a program from conception to deletion.
C) a person in an organization who is the "product figurehead" for a new-product development cross-functional team.
D) a sports figure or celebrity,who serves as a company spokesperson for a new product.
E) a single product within the product line that carries the other products in the line "on its back."