Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" Above

Multiple Choice

Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" above.As part of the Warm Delights marketing team at General Mills,you are asked to analyze and interpret the marketing dashboard for Warm Delights Minis.After a careful analysis of Chart "D," you are especially interested in major changes from November to December.As a result,you would look most carefully at

A) the total amount spent on Warm Delights (regular) by customers in November and December.
B) the preference of Warm Delights Minis customers over Warm Delights (regular) customers.
C) the distribution channel preferences of customers.
D) the dollar sales results compared to the unit sales results for the entire Warm Delights product line.
E) the differences in the numbers of Warm Delights Minis flavors carried by different outlets for November and December.