Multiple Choice
Which of the following profiles would MOST LIKELY describe an online consumer?
A) a tech-savvy high-school student living with her parents
B) a twenty-one year old high-school graduate earning $18,000 annually living in his own apartment
C) a twenty-eight year old chemical engineer living in the suburbs with her husband and two children
D) a fifty-five year old factory worker living with his wife in an apartment
E) a seventy-year old retired naval officer living in a retirement community
Correct Answer:

Verified
Correct Answer:
Verified
Q37: The interactive capabilities of Internet-enabled technologies that
Q76: Self-regulatory efforts to respond to online consumers'
Q126: Promotional websites generate interest in and trial
Q174: Seven Cycles creates _ in its creation
Q176: Pizza Hut's website customization is achieved in
Q187: When John subscribed to a financial news
Q206: A virtual _ is a social network
Q216: The solicitation of a consumer's consent to
Q236: The key difference between the traditional marketplace
Q243: The popularity of multichannel marketing is apparent