Multiple Choice
Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) hunter-gatherers; (3) __________; (4) time-sensitive materialists; (5) hooked,online and single;and (6) e-bivalent newbies.
A) desktop veterans
B) media movers
C) drifting surfers
D) brand loyalists
E) digital collaborators
Correct Answer:

Verified
Correct Answer:
Verified
Q31: In the traditional sense, a _ is
Q34: Personalization refers to<br>A)the solicitation of a consumer's
Q65: The ability of a website to modify
Q148: The relationship between the interactive communication capabilities
Q160: Consumers and companies populate two market environments
Q236: The eight-second rule refers to the view
Q276: A recent Pew Internet and American Life
Q282: The growth trend in online shoppers and
Q283: The six reasons why consumers shop and
Q286: Customers can build their own bicycle at