Brand Managers Find Out What People Are Saying About Their

Multiple Choice

Brand managers find out what people are saying about their brand on Twitter by

A) having employees perform spot-checks on posts.
B) using keyword search monitoring from services such as CoTweet.
C) creating their own Twitter account and seeing what "followers" say on Facebook.
D) recognizing that posts are too brief to allow for a substantive mention of their brand.
E) employing outside search services such as Google and Bing.