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If a Brand Manager Wanted to Use LinkedIn to Promote

Question 163

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his/her brand,the best way would be to


A) use profiles of company employees for business-to-business image building and networking with industry-related groups.
B) monitor profiles for negative mentions of their brand.
C) create a profile for his/her brand.
D) try to accumulate online "followers" for the business.
E) buy ad space on the LinkedIn website.

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