The Greenpeace Campaign Against Nestlé Using Social Media Was Effective

Multiple Choice

The Greenpeace campaign against Nestlé using social media was effective because

A) Greenpeace quickly agreed that Nestlé appeared to be acting in a socially responsible manner with a commitment to global sustainability.
B) by using social media instead of traditional media,Greenpeace was saving indigenous jobs.
C) Greenpeace effectively used a variety of media,both traditional and social,for its "shock campaign."
D) the attention Greenpeace garnered helped to promote the sales of Nestlé's Kit Kat candy bars.
E) Nestlé immediately apologized and pledged to end its use of unsustainable palm oil.