All of the Following Statements Are True About Using Humorous

Multiple Choice

All of the following statements are true about using humorous appeals in advertising EXCEPT:

A) Humorous content does not always lead to changes in recall,recognition,or purchase intent.
B) Some studies suggest that humor wears out quickly,losing the interest of consumers.
C) A problem with humorous appeals is that their effectiveness may vary across cultures if used in a global campaign.
D) The use of humor is widespread in advertising and can be found in many product categories.
E) Advertisers believe that humor improves the effectiveness of their ads.