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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    The Geico Ad Shown Above Is MOST LIKELY an Example
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The Geico Ad Shown Above Is MOST LIKELY an Example

Question 336

Question 336

Multiple Choice

The Geico ad shown above is MOST LIKELY an example of which type of appeal?


A) reminder
B) fear
C) sex
D) cognitive
E) humor

Correct Answer:

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