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Lance Armstrong and Tiger Woods Lost Contracts as Celebrity Spokespeople

Question 134

Multiple Choice

Lance Armstrong and Tiger Woods lost contracts as celebrity spokespeople because they/their


A) fees were too high.
B) changed their minds about appearing in ads,breaching their contracts.
C) received negative public attention.
D) the image of the firms they represented had changed,becoming inconsistent with their own.
E) ads were not effective.

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