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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    One of the Most Common Measures in Advertising Is
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One of the Most Common Measures in Advertising Is

Question 135

Question 135

Multiple Choice

One of the most common measures in advertising is


A) Cost per thousand impressions.
B) Cost per thousand occurrences.
C) Cost per thousand incidences.
D) Cost per million impressions
E) Cost per thousand frequencies.

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