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Consumer-Oriented Sales Promotions Refer to

Question 405

Multiple Choice

Consumer-oriented sales promotions refer to


A) sales tools used to support a company's advertising and personal selling directed to ultimate consumers.
B) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
C) methods used to get a nonpersonal,indirectly paid presentation of a company or its products.
D) advertisements that show actual consumers using the product.
E) sales promotions that supplement advertising and personal selling but are directed to wholesalers,retailers,or distributors.

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